MTC Branding and Marketing Indaba attracts over 300 delegates
The MTC Branding and Marketing Indaba has kicked off in Windhoek, drawing over 300 delegates and ...
Read moreDetails
Tag: branding
Customer avatars, position and personality
By The Brand Guy Marketing has a way of being greedy, trying to sell indiscriminately to ...
Read moreDetails
Thought leadership – a quick guide
By The Brand Guy Following the hype of personal brands, thought leadership effectively combines personal knowledge ...
Read moreDetails
Stepping up the identity game
By The Brand Guy I have had my eye on visual material for the last few ...
Read moreDetails
Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of ...
Read moreDetails
Fifty columns and counting
By The Brand Guy This is a personal riff and a reflection on what I have ...
Read moreDetails
The importance of Keller’s performance and judgements
By The Brand Guy This is a technical column. Stick with it, reread it, use it ...
Read moreDetails
Sensible media selection and processed cheese
In 1999 I attended a large agency middle management course. One of the moments that I ...
Read moreDetails
Concepts, ideas and insights
I have worked in communication and marketing for over thirty years now. One of the major ...
Read moreDetails
Late-stage customer acquisition
I have been on an odyssey to open a bank account. It has entailed about four ...
Read moreDetails
The Brief is Namibia's leading daily business, finance and economic news publication.