Leveraging branding to create preference in a low-velocity economy
By Hilda Basson Namundjebo In June 2025, Cirrus in a LinkedIn post highlighted the current state of the velocity of ...
Tag: branding
Salience revisited
The Brand Guy I have statistics listed among my majors. It’s an enduring source of fascination and particularly relevant to ...
Sustainability branding comes home to roost
By The Brand Guy I have been watching the shenanigans in the United States, not with any great joy, more ...
A quick guide to internal branding
By Pierre Mare I am old school when it comes to the internal brand. My take has been that association ...
MTC Branding and Marketing Indaba attracts over 300 delegates
The MTC Branding and Marketing Indaba has kicked off in Windhoek, drawing over 300 delegates and featuring more than 30 ...
Customer avatars, position and personality
By The Brand Guy Marketing has a way of being greedy, trying to sell indiscriminately to the entire universe of ...
Thought leadership – a quick guide
By The Brand Guy Following the hype of personal brands, thought leadership effectively combines personal knowledge and impact (the personal ...
Stepping up the identity game
By The Brand Guy I have had my eye on visual material for the last few months. What I am ...
Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of the most invaluable assets ...
Fifty columns and counting
By The Brand Guy This is a personal riff and a reflection on what I have learned and where the ...
