Leveraging branding to create preference in a low-velocity economy
By Hilda Basson Namundjebo In June 2025, Cirrus in a LinkedIn post highlighted the current state ...
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Tag: branding
Salience revisited
The Brand Guy I have statistics listed among my majors. It’s an enduring source of fascination ...
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Sustainability branding comes home to roost
By The Brand Guy I have been watching the shenanigans in the United States, not with ...
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A quick guide to internal branding
By Pierre Mare I am old school when it comes to the internal brand. My take ...
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MTC Branding and Marketing Indaba attracts over 300 delegates
The MTC Branding and Marketing Indaba has kicked off in Windhoek, drawing over 300 delegates and ...
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Customer avatars, position and personality
By The Brand Guy Marketing has a way of being greedy, trying to sell indiscriminately to ...
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Thought leadership – a quick guide
By The Brand Guy Following the hype of personal brands, thought leadership effectively combines personal knowledge ...
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Stepping up the identity game
By The Brand Guy I have had my eye on visual material for the last few ...
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Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of ...
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Fifty columns and counting
By The Brand Guy This is a personal riff and a reflection on what I have ...
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