Tag: branding

In 1999 I attended a large agency middle management course. One of the moments that I ...

I have worked in communication and marketing for over thirty years now. One of the major ...

I have been on an odyssey to open a bank account. It has entailed about four ...

I recently attended a lecture in which one of the audience members asked how he could ...

About 10 years ago, I started watching a major local consumer brand. What got me watching ...

Buzz words have a way of cropping up with the weight of unrealistic expectation, like Santa, ...

Values are a relatively new addition to the pantheon of corporate philosophy, supplementing the traditional vision ...

I had the luck to attend a short webinar on enterprise purpose recently. For the record ...

If you haven’t been mixed up in SEO or don’t follow the trade press, Chrome (read ...

Back in the 90s, I used to ask why we were doing an ad? The answer ...