Columnists
Branching out: Decentralizing the brand
By The Brand Guy I recently had the opportunity to give a guest lecture on brand...
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A boss sees what you have done, a leader sees what you can become
…the strategic distinction between management and leadership By Junias Erasmus In the world of business, leadership...
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The ubuntu of brands
By The Brand Guy ‘I am who I am because of who we all are’. Nowhere...
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Honouring Dr. Netumbo Nandi-Ndaitwah’s leadership
By Junias Erasmus Leadership is not merely about holding office; it is about vision, resilience, and...
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Identity vs image and the brand gap: the great confusion defused
By The Brand Guy Identity and image are two of the most misused terms in the...
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Building a resilient work culture in an independent Namibia
By Junias Erasmus "We died for this country." These powerful words by Junias Erasmus remind us...
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The brand ladder
By The Brand Guy I had an interesting conversation this week. The core of what I...
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The perils of constant criticism: How a lack of appreciation harms organizational culture
By Junias Erasmus In any workplace, leadership sets the tone for the overall culture, shaping how...
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Content saturation
The Brand Guy I have a problem with imposter syndrome. I understand that you are skilled...
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How to ensure that AI won’t take your job
By Stantin Siebritz As said before artificial intelligence isn’t an unstoppable force coming to take our...
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