Tag: branding

Back in the 90s, I used to ask why we were doing an ad? The answer ...

The net promoter score survey, introduced by Fred Reichheld in 2003, is the simplest survey around. ...

Values are a relatively new addition to the pantheon of corporate philosophy, supplementing the traditional vision ...

My journey into branding began when working in ad agencies, with questions I had about parity. ...

For want of an academic reference, I am going to use an idea that has somehow ...

I have a slide on the brand’s relationship to corporate philosophy, among my presentation material. It’s ...

In today's dynamic and fiercely competitive business landscape, the role of personal branding for executives has ...

Somewhere in the sillier parts of LinkedIn, there are troublesome memes that say that branding and ...