Food Lover’s Market retained its position as the most affordable store for the second consecutive month, offering shoppers an overall saving of N$81 compared to SuperSpar.
Woermann Fresh followed closely behind, narrowing the gap with a total just N$4 cheaper than SuperSpar. These small differences highlight that while one store emerges as the winner, the true savings depend on each shopper’s unique basket composition.
Total Basket Comparison:
- 1st Place: Food Lover’s Market – N$1,497.77
- 2nd Place: Woermann Fresh – N$1,574.77
- 3rd Place: SuperSpar – N$1,578.78
Category Breakdown: Where Each Store Excelled
Although Food Lover’s Market took the top spot overall, each retailer demonstrated distinct pricing advantages across different product categories:
- Food Lover’s Market:
The retailer’s win was supported by strong pricing in the dairy and pantry sections. Key savings included 400g Cheddar Cheese (N$79.99) and a standout deal on Olive Oil (N$82.99). Food Lover’s also led on staples such as 2 kg White Sugar (N$44.99) and Salted Butter (N$75.99), both considerably lower than SuperSpar. - Woermann Fresh:
Also known for its fresh produce, Woermann Fresh delivered the lowest prices on Cucumber (N$19.99), Tomatoes (N$19.99), and Basmati Rice (N$89.99). However, higher costs in some categories such as Toilet Paper (N$169.99) and Sirloin Steak (N$269.99) slightly offset its savings advantage. - SuperSpar:
While ranking third overall, SuperSpar remained competitive on several protein and household items, matching Food Lover’s on Sirloin Steak (N$199.99) and offering fair prices on Foam Bath (N$89.99). However, its steep pricing on Olive Oil (N$180) and Salted Butter (N$99.99) weakened its overall position this month.
Spotlight: The Breakfast Club Basket
To capture how prices compare for the most important meal of the day, a “Breakfast Club Basket” was created, including White Bread, Salted Butter, Cheddar Cheese, Long Life Milk, Apples, and White Sugar.
Breakfast Basket Totals:
- 1st Place: Food Lover’s Market – N$265.94
- 2nd Place: Woermann Fresh – N$289.94
- 3rd Place: SuperSpar – N$324.94
Food Lover’s Market emerged as the clear leader, nearly N$60 cheaper than SuperSpar for the same items. Major savings were recorded on Salted Butter and White Sugar, while Woermann Fresh performed well on Long Life Milk and Apples. SuperSpar, however, remained the costliest option for breakfast basics.
Consumer Takeaway
September’s results reaffirm a key takeaway, there is no single “cheapest” store for every shopper. While Food Lover’s Market holds the overall title for affordability, Woermann Fresh performed strongly in fresh produce, and SuperSpar remains a solid contender for meats and select high-value items.
Ultimately, the best savings depend on your personal shopping habits. Monitoring prices of frequently purchased goods and mixing your shopping between stores remains the smartest way to stretch your grocery budget.
