The Ohlthaver & List (O&L) Group will launch its new retail brand, Model, on 1 July 2025, marking the end of its 27-year franchise agreement with Pick n Pay South Africa.
Through its subsidiary WUM Properties (Pty) Ltd, O&L currently operates 19 Pick n Pay stores in Namibia.
These stores will be gradually converted to the Model brand, with the first outlets set to open under the new name from 1 July.
“The transition to Model signals the birth of a retail experience designed by Namibians, for Namibians. At the heart of this transformation is a 100% Namibian buying team that will have complete autonomy to create product ranges that reflect local needs, preferences and values,” said Sven Thieme, Executive Chairman of the O&L Group.
“Our independence gives us the strategic freedom to build partnerships with local suppliers, invest in Namibian talent and shape a shopping experience that reflects our community’s values and aspirations.”
The switchover, according to the company, was delayed due to franchise constraints, which expire on 30 June. From 1 July, the company will assume full control over operations, technology, and supplier relationships.
The transition will start with the Auas Valley store in Windhoek, which will undergo full renovations, expected to be completed by the end of September 2025. Store rebranding and system changes will be phased in across all locations over the coming months.
“We’re changing our name and reimagining what retail can be in Namibia. While the rollout may cause minor disruptions, we value our customers’ patience as we work to improve the shopping experience,” said Graeme Mouton, Managing Director of Model.
O&L says the shift will create more opportunities for local producers and suppliers to list products directly, provided they meet quality standards.
The new brand will focus on local relevance, improved service, and stronger supply chain links within Namibia.
O&L is Namibia’s largest privately held business group, with interests in retail, real estate, hospitality, and beverages.
