In 2024, Super Spar proved to be the most affordable A-store retailer, with a yearly average price of N$1,294.77, making it the budget-friendly choice for consumers throughout the year.
Food Lovers Market followed closely with an average price of N$1,304.82, securing second place for overall affordability. While there were slight price increases for some items, Food Lovers Market remained a competitive option for shoppers seeking value.
In third place, Woermann Fresh recorded an average price of N$1,307.99. Despite some fluctuations, it maintained a strong position in the market, offering quality products at competitive prices.
Finally, Woolworths had the highest average price at N$1,555.92, placing it last in terms of affordability among the four A-stores. Known for its premium products, Woolworths experienced the largest price increases across several categories, contributing to its overall higher cost.
This yearly comparison highlights Super Spar as the most cost-effective A-store for 2024, with Food Lovers Market and Woermann Fresh offering close second and third positions. Woolworths, despite its premium offerings, had the highest average price for the year.
The Brief’s annual survey aims to provide shoppers with a clear understanding of which A-store retailer offers the most affordable options throughout the year. By tracking prices across key commodities, this survey helps consumers make informed decisions when purchasing from these four major retailers: Woolworths, Food Lovers Market, Super Spar, and Woermann Fresh.
The objective of the survey is to provide customers with valuable information regarding the costs associated with a uniform basket that includes 22 grocery items from each of these four retailers. The items included in the grocery basket are:
- Loaf of bread
- 2-litre Sunflower Oil
- 2.5kg Sugar (white sugar)
- Chicken Filets (per kg)
- Beef sirloin (2kg)
- Tastic rice (Basmati) 500g
- Macaroni (1kg)
- 1-litre full cream milk
- 9 Baby Soft toilet paper (350 sheets)
- Salad Dressing
- 1kg Sunlight Washing Powder (Auto)
- Sunlight Dishwashing Liquid 500g
- Butter (500g)
- Foam Bath 100ml
- Colgate Toothpaste (1kg)
- Onions (1 kg)
- Potatoes (1kg)
- Tomatoes (1kg)
- Apples (1kg)
- Lettuce
- Cucumber (240g)
- Cheese
