Woermann Brock recorded the largest year-on-year basket decrease among the eight retail shops included in The Brief’s October 2024 survey.
For the period under review, Woermann Brock reported a 9.03% decline year-on-year. Key drivers of this decline included cooking oil, which dropped from N$85.99 in 2023 to N$76.99 in 2024; beef stew, down from N$104.99 to N$89.99; and washing powder, which decreased from N$72.99 to N$67.99.
In contrast, Choppies reported a year-on-year basket increase of 6.62%. Notable price changes contributing to this increase included cooking oil, rising from N$67.99 in 2023 to N$79.99 in 2024; Real Good Chicken, increasing from N$74.99 to N$84.99; and tomatoes per kilogram, which climbed from N$19.99 in October 2023 to N$32.95 in 2024.
Metro Supermarket was added to the retail survey category following the opening of its new store in October 2024.
In the month-on-month comparison of overall basket prices, Woermann Brock emerged as the most affordable among the eight supermarkets, with a basket costing N$950.97. Meanwhile, Metro’s basket was priced higher at N$1,011.80.
In the hypermarket category, Metro stood out as the cheapest, with a basket costing N$954.80, followed by Woermann Brock at N$981.80 and Checkers at N$988.76.
For October 2024, the commodity spotlight focused on 2 kg Sunlight washing powder. Choppies offered the lowest average price during the survey period. OK Foods followed with an average of N$69.40, with Spar close behind at N$70.75. Pick ‘n Pay averaged N$71.11, Woermann Brock at N$72.11, Shoprite at N$72.82, and Checkers recorded the highest average price at N$73.23.
These trends reveal that Woermann Brock maintained a competitive edge with consistently lower basket prices, while Metro’s recent inclusion highlights its position as a strong competitor in the hypermarket category.
This survey, conducted monthly by The Brief since June 2023, evaluates a basket of comparable household items that customers are likely to purchase each month. Its primary goal is to help shoppers identify which retailers offer the most affordable basket of goods for a given month. Additionally, the survey tracks basket price changes to analyze both overall trends and individual item variations on a monthly and year-on-year basis.
Our grocery basket comprises:
Loaf of bread
2-litre Nola Sunflower Oil
5kg Top Score maize meal
2.5kg Marathon sugar (white sugar)
1.5kg Real Good Chicken
1kg Beef stew
2kg Mama rice
3kg Pasta Polana Macaroni
1-litre Nammilk full cream milk
9 Twinsaver toilet paper (350 sheets)
700ml Wellington tomato sauce
1kg Sunlight Washing powder
750ml Sunlight dishwashing liquid
500g Rama Butter
18 Waldschmidt eggs (medium)
150g Protex bar soap
100ml Colgate toothpaste
1kg Onions
kg Potatoes
1kg Tomatoes
Note: We do not take specials or loyalty card discounts into consideration. When we find certain goods on special, for example, “Get N$10.00 off when buying 18 (medium) eggs and pay N$55.00”, we will log the price as N$65.00 to exclude the special.
September ‘24 alternatives
Spar – 2L oil (Spar brand)
