Opinions
Brand parity. Can good enough be good enough?
My journey into branding began when working in ad agencies, with questions I had about parity....
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Exploring the power of personal ESG:How individuals can drive sustainable change
Let’s start by defining ESG (Environmental, Social and Governance): It is a comprehensive framework used to...
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What is Customer Satisfaction?
From a mathematical standpoint, the complex idea of customer satisfaction, often abbreviated as CSAT, is characterized...
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What’s the difference? Standing out in the selection set
For want of an academic reference, I am going to use an idea that has somehow...
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Oil and Gas Tenderpreneurship: Can Namibian business practice rise to the occasion?
The Namibian oil and gas industry is abuzz with hopeful entrepreneurs salivating at the prospect of...
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Can Windhoek’s urban development discourse resolve tribalism?
Consider the tribal tensions that happened at the soccer games on 18 November 2023 or the...
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Advanced strategies for executive boardroom presentations
Navigating the complexities of boardroom dynamics extends far beyond the simple presentation of information. It requires...
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Is a smart city the best solution to Windhoek’s urban development?
Are smart cities the best urban development models for cities in developing countries? Can Namibia afford...
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Why personal branding for executives is important
In today's dynamic and fiercely competitive business landscape, the role of personal branding for executives has...
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What is experience management and why it matters?
Experience Management is more than just a key component of business strategies; it is a game-changer....
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