Namibia has launched a new luxury tourism expo aimed at positioning the country as one of Africa’s leading high-end and sustainable travel destinations.
The Namibia Tourism Board (NTB), in partnership with the Ministry of Environment, Forestry and Tourism, unveiled the Namibia Luxury Travel Market (NLTM) during the 2026 Africa’s Travel Indaba held in Durban, South Africa.
The inaugural Namibia Luxury Travel Market is scheduled to take place in Namibia in December and is expected to bring together international buyers, luxury travel designers, tourism investors and tourism industry stakeholders.
Environment, Forestry and Tourism Minister Indileni Daniel said tourism remains a key pillar of Namibia’s economy, with government committed to building a sustainable and globally competitive tourism sector aligned with Vision 2030 and the Sixth National Development Plan (NDP6).
NTB Chief Executive Officer Chicalu Sebulon said the platform is expected to showcase Namibia’s luxury tourism experiences while helping attract targeted tourism investment into the country.
The launch drew tourism industry leaders, international buyers, media representatives and strategic partners attending Africa’s Travel Indaba 2026, one of the continent’s largest tourism trade exhibitions.
Namibia participated in the exhibition alongside 22 tourism operators and five micro, small and medium enterprises (MSMEs), showcasing luxury lodges, conservation-focused tourism, cultural heritage experiences, adventure tourism and the country’s landscapes.
The NTB said the event forms part of broader efforts to strengthen Destination Namibia’s visibility in key international tourism markets ahead of the inaugural luxury travel expo later this year.
