JSE-listed gaming and hospitality group Sun International is set to launch its online betting platform, SunBet, in Namibia as it expands its footprint across Africa’s growing digital gaming market.
The launch will make Namibia the third African market for SunBet and forms part of the group’s strategy to strengthen its position in the continent’s online gaming and sports betting sector.
SunBet will operate on technology provided by Bede Gaming, which will power the platform’s digital betting and gaming services.
SunBet Chief Executive Officer Simon Gregory said the Namibian launch represents a key milestone in the company’s regional growth strategy.
“Our growth across the continent is driven by a deep understanding of local markets and a focus on delivering a high-quality entertainment experience. Namibia is an exciting step for us as we extend the SunBet brand to a new audience with a dynamic and innovative offering,” he said.
The expansion comes as online betting operators increasingly target African markets amid rising smartphone penetration, improved internet connectivity and growing demand for mobile-based entertainment.
SunBet’s move into Namibia follows its expansion into neighbouring markets, including Botswana, where the company said it has achieved strong growth in the online gaming segment.
According to the company, demand for mobile-first betting products and digital gaming services has been a key driver of growth across the region.
“We’ve invested in world-class technology and partnerships to ensure our offering remains fresh, exciting, and relevant. Our priority is to create a seamless, enjoyable experience across all devices, with something for every type of player,” Gregory said.
SunBet Namibia Country Manager Shafa Shaimemanya said the company intends to tailor its offering to local market conditions rather than applying a uniform regional strategy.
“There is no ‘one size fits all’ approach when it comes to Namibia. Our focus is on delivering an experience that resonates with local players while maintaining the quality and excitement that defines SunBet,” he said.
The Namibian launch adds another market to Sun International’s growing digital gaming portfolio as the group seeks to diversify beyond its traditional casino, hotel and resort operations.
Sun International, which has a market capitalisation of approximately R11.7 billion, owns and operates casinos, hotels and resorts across South Africa and Nigeria and provides management services within the hospitality and gaming industries.
The company’s move into Namibia is expected to intensify competition in the country’s online betting market as operators seek to capitalise on increasing consumer demand for digital gaming and sports betting platforms.
