Standard Bank Namibia has launched URewards, a cashback programme that allows customers to earn money back on everyday purchases made using their Mastercard debit cards.
The programme, automatically rewards customers with cashback on qualifying transactions, including grocery shopping, fuel purchases and retail spending. The cashback is calculated monthly and paid directly into customers’ bank accounts.
The initiative forms part of the bank’s strategy to provide additional value to customers while encouraging the use of digital banking channels.
Head of Products for Personal and Private Banking at Standard Bank Namibia, Nolan Angermund, said the programme was designed to offer customers tangible benefits from their day-to-day banking activities.
“URewards is about recognising and rewarding our customers in a way that truly matters. Customers today are looking for value that goes beyond traditional banking. They want simple, transparent solutions that deliver real benefits. By paying rewards directly into customers’ accounts, URewards ensures that value is immediate, accessible and easy to use,” he said.
Unlike traditional loyalty programmes that require customers to redeem points or vouchers, URewards deposits cashback directly into customers’ accounts, allowing immediate access to the funds.
Standard Bank said customers are automatically enrolled in the programme and can begin earning rewards without changing their spending habits or completing additional registration processes.
The bank also views the programme as a tool to support greater digital adoption by encouraging customers to transact through secure electronic payment channels, including the Standard Bank mobile banking app.
The launch comes as consumers continue to face pressure from rising living costs and higher household expenses.
According to the bank, the cashback initiative is intended to help customers stretch their budgets further by providing additional value on routine purchases.
Angermund said the programme reflects the bank’s broader objective of making banking services more relevant and beneficial to customers.
“URewards is not just a loyalty programme. It is an extension of how we support our customers every day by making banking more rewarding, more relevant and more connected to their needs,” he said.
The launch adds to growing competition among financial institutions seeking to attract and retain customers through rewards programmes, digital services and value-added banking products.
