
The Livestock and Livestock Products Board of Namibia (LLPBN) says it will introduce a new Poultry Market Share Promotion Scheme aimed at increasing local production and reducing the country’s reliance on imported poultry.
Acting Chief Executive Officer Goliath Tujendapi said the move supports government’s goals of food self-sufficiency, job creation and economic growth.
The new scheme follows the repeal of regulations that previously restricted poultry imports under Government Notice 54 of 2020.
“Building on this repeal, the LLPBN is now fully implementing a new Poultry Market Share Promotion Scheme. This scheme follows a growth-at-home model,” Tujendapi said.
Under the scheme, importers will be required to support local producers by buying Namibian poultry before they are allowed to import products. This is intended to prioritise local production while still allowing controlled imports.
The board said the initiative is expected to increase local chicken and egg production, create jobs across the poultry value chain and improve food security.
It will also strengthen border controls and help curb illegal poultry imports through tighter enforcement.
The LLPBN will oversee the scheme, including allocating import quotas and monitoring compliance.
“Namibia’s poultry sector has already shown strong growth, with increased local production and new capacity coming on stream. The LLPBN will play a central role in allocating quotas and ensuring the scheme delivers results,” Tujendapi said.
He added that the scheme is not meant to block imports, but to create a balanced system that supports local industry while remaining in line with regional and international trade rules








