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Home Latest

Meatco processes Wagyu beef for the first time in push into premium markets

by reporter
April 13, 2026
in Latest
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Meatco has processed Wagyu cattle at its facilities for the first time, marking a move into the high-value segment of the global beef market.

The development is aimed at strengthening Namibia’s position in premium export markets, where quality, traceability and sustainability determine pricing and market access.

Wagyu production is associated with high-end beef, requiring specialised breeding, feeding and management practices.

Meatco said local processing will support value addition within Namibia while enabling producers to access higher-value markets.

“This is more than a processing milestone; it is a statement of intent. Namibia is not just participating in global beef markets, we are moving decisively into the premium segment where value, not volume, defines success,” said Meatco Interim Chief Executive Officer Albertus Aochamub.

The company said the milestone reflects ongoing investment in infrastructure, skills and quality systems to support entry into specialised export markets.

This includes the use of advanced grading technologies, independent marbling assessments and targeted training for butchers and feedlot operators, supported by international expertise.

Meatco also highlighted its farm-to-fork traceability systems, which are designed to meet strict international standards and ensure product integrity across the value chain.

“Wagyu processing strengthens the entire value chain, from producer to consumer, while reinforcing Namibia’s reputation as a trusted origin for high-quality, traceable and sustainably produced beef,” Aochamub said.

Meatco said Namibian Wagyu is already reaching premium international markets, including high-end restaurants in Europe.

The meat processor, said the move forms part of the company’s broader strategy to expand market access, improve returns for producers and position Namibia as a supplier of premium beef products.

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