The Ministry of Information and Communication Technology (MICT) is actively working to introduce YouTube monetization, digital payment solutions such as PayPal and Apple Pay in Namibia, aiming to empower local content creators and digital entrepreneurs to participate in the global digital economy.
Information and Communication Technology Minister Emma Theofelus said the initiative seeks to remove key barriers preventing Namibians from earning online income, particularly through platforms like Google AdSense and PayPal.
“In Namibia so far, for example, Google AdSense is a challenge. We have so many creators and YouTubers who are producing Namibian content but are unable to get paid by YouTube. So we have been engaging with Google AdSense to extend that service to Namibia. The same goes for PayPal. We have many young Namibians finding ways to work for companies outside of Namibia because technology enables it,” Theofelus said.
Speaking at the 12th Annual SAPOA Postal Forum, Theofelus emphasized the urgent need to strengthen Namibia’s digital economy by improving access to online financial platforms.
“We have many talented Namibians creating content on YouTube, but they are unable to monetise their work due to payment restrictions. Similarly, freelancers and remote workers face challenges in receiving payments because services like PayPal are not enabled in Namibia,” she said.
She further explained that Namibia’s digital landscape is rapidly evolving, with increased internet penetration and mobile connectivity driving e-commerce growth.
As of 2021, 51% of the population of approximately 1.3 million people had internet access. Local platforms such as Buy Online Namibia and Zaleka are gaining traction, while regional marketplaces like Jumia are expanding their presence.
Key drivers of this transformation, she said include government initiatives to expand internet access, reduce data costs, and establish regulatory frameworks that promote digital transactions.
Theofelus pointed to the upcoming instant payment solution by the Bank of Namibia and the implementation of the Electronic Transactions Act as clear steps toward a cashless society.
However, challenges remain, including the reluctance of mobile network providers to invest in underserved areas, leading to digital exclusion. In response, the government has allocated over N$100 million to expand open-access network infrastructure, ensuring equal access to digital opportunities.
“Our focus must also extend to digital literacy. It is not enough to provide access; we must equip our people with the skills and confidence to navigate digital platforms safely and effectively,” Theofelus said.
The Minister also stressed the importance of postal and logistics infrastructure in enabling a thriving digital economy. Reliable delivery services are essential for e-commerce businesses, particularly in rural areas where connectivity and transportation remain challenges.
Namibia’s extensive road network, one of the best in Africa, provides a strong foundation for improving last-mile delivery. Theofelus urged stakeholders to invest in automation, digital tracking, and AI-driven analytics to enhance logistics efficiency.
“If a technological advancement does not lead to faster or more affordable deliveries, then it has little value,” she said.
