Namibia has made strides in the information and telecommunication technology (ICT) landscape, particularly expansion of digital connectivity with a far-reaching impact of digital innovation on businesses.
Deputy Minister of Information and Communication Technology Emma Theofelus said Namibia is engaging companies like OneWeb and Amazon Starlink, which have expressed interest in expanding their operations within the country.
Theofelus shed light on the burgeoning influence of digitalisation on the country’s business landscape, highlighting the exponential growth of e-commerce, underscoring that it is a $27 trillion sector and forms the core of modern business operations.
She reflected on the initial scepticism around the entry of key ride-hailing platforms into the market.
However, she noted a significant shift in consumer behaviour, with people now readily using platforms like Yango and InDrive. Additionally, adoption of online platforms for services such as food ordering and accommodation bookings has become the norm.
One of the challenges experienced in adopting online platforms is the cost of data and devices, which hinders widespread digital adoption.
Theofelus acknowledged the importance of making data affordable to ensure entrepreneurs operate efficiently online.
“The Namibian government is actively working to address these challenges. Efforts are being made to reduce the cost of data and explore tax incentives and breaks to make devices more affordable for benefiting not only entrepreneurs but the public as well. These initiatives aim to create a more favourable business environment in which digital connectivity and innovation can thrive,” she said.
Theofelus emphasised the government’s role in ensuring universal digital connectivity, especially in remote areas. Satellite connectivity is one of the avenues being explored to achieve this goal, with the deployment of advanced technologies and infrastructure.
Furthermore, Theofelus said the successful landing of the Google cable in Namibia last year, through a partnership between Telecom and Paratus, enhanced connectivity and internet access.
“Digital innovation is playing a pivotal role in driving business operations across Namibia. The COVID-19 pandemic underscored the significance of digital technologies in overcoming global challenges and maintaining business continuity. Namibia’s ICT sector has experienced remarkable growth, contributing 17% to the GDP – up from 6% before the pandemic,” she said at FNB’s Harambean entrepreneurship programme launch on Thursday.
She said focus areas under the Ministry’s strategic plan include broadband policy, internet affordability, digital skills, access to financial services, business connectivity and gender equality.
She said these efforts aim to bridge the digital divide and empower businesses with the tools and resources needed to thrive in the digital age.
“With the emergence of 5G technology and widespread access to the internet, the banking sector, including FNB, has done immense work in making online transactions convenient and secure. This digital shift has encouraged businesses to embrace e-commerce, reduce overhead costs and adapt to the changing landscape,” she said.
Theofelus stressed the importance of digital skills in accessing employment and entrepreneurship opportunities. As businesses increasingly move online, having the necessary literacy skills to navigate digital platforms is critical for entrepreneurs and customers.
