The Namibia Tourism Board (NTB) is eyeing to tap into the United States of America’s tourism market, saying it is an area with potential that has not been explored yet.
The NTB’s head of marketing Charmaine Matheus said there is a need to revive the US relationship again in an effort to lure tourists towards Namibia, as the country is steadily recovering from the Covid-19 pandemic effects.
“In addition, we are also looking at the international and regional markets, where we are planning on collaborating with airlines so that we can promote our once flourishing routes, such as Capetown. We are also looking at penetrating markets such as Belgium and Netherlands, among many others,” said Matheus.
She made these remarks during a stakeholders’ engagement on the draft Marketing Strategy, where it was announced that NTB will be hosting its second Tourism Symposium.
In terms of local tourism promotion, Matheus urged the private sector to play their role in making our country attractive for our people. “What we hear is that our facilities and services are too expensive for the locals, thus the market is not favourable to them. For inclusiveness, we plead with the private sector to advance more specials so that they can be encouraged to travel and explore,” she added.
