Hartlief Corporation is on the hunt for new market opportunities after it started exports to Botswana, with Angola exports at an advanced stage.
“As a business, we always look for new opportunities and should a future opportunity arise, we will investigate and review potential expansion plans. Most recently we also started exporting to Botswana and in due course, the Angolan market will also get the opportunity to enjoy our tasty product range,” Hartlief Managing Director Gunther Ling told The Brief.
“One of our strategic focus areas is owning the future, meaning we always look for opportunities that can grow our business in a sustainable manner.”
Hartlief, which is 60%-owned by Ohlthaver & List Group, has operations in South Africa through the distribution and wholesaling of its products. The company also branched out to offer a deli experience in Cape Town.
“Hartlief Corporation opened its doors in Cape Town, South Africa in 2015 as a wholesale and distribution centre offering our products to the trade, retailers, the catering industry and public. Since then, we have expanded to various other locations that offer the Hartlief Deli experience to customers in Hermanus, Constantia and the Gardens,” Ling said.
“By expanding our distribution channels to South Africa, we not only expand our consumer base, but we also gain insights on the changing market needs that allows us to improve our product ranges as our consumer needs change. This in turn leads to us being able to level the playing field versus our competitors, securing the future for both the business and our employees.”
He said the company’s factory will remain in Windhoek, with other markets being distribution channels for its products.
“Our South African operation is a distribution channel. Production remains in Namibia where our qualified Fleischermeisters craft products from the finest quality fresh meat according to quality standards. We are proud of our rich heritage and respect the Fleishermeister’s craftsmanship and traditional curing methods that have been established over many years. We are obsessive about quality, and our Fleishermeister’s will not release any product until they are satisfied that it meets our exacting standards,” he said.
Started as a family-owned business in 1946, the O&L Group acquired a controlling 60% stake in 2019, a move which the investment group said was in line with its 2025 corporate strategy.
O&L has business interests in food production, fishing, beverages, farming, retail trade, information technology, property leasing and development, renewable power generation, marine engineering, steel retailing, advertising and the leisure and hospitality industry.
