Tag: brand

I am a bit lazy about keeping links for citable articles but trust me on this. A survey of marketers ...

Imagine telling someone you are thirsty and being given the response, “Avail yourself of a sweetened, carbonated beverage.” No doubt, ...

Back in the 90s, I used to ask why we were doing an ad? The answer was inevitable ‘awareness’. After ...

I have a slide on the brand’s relationship to corporate philosophy, among my presentation material. It’s the first slide in ...