Beyond brand theory: Managing with touchpoints
Where does the brand have an impact? There’s a lot of management theory and internal managerial ...
Read moreWhere does the brand have an impact? There’s a lot of management theory and internal managerial ...
Read moreI am a bit lazy about keeping links for citable articles but trust me on this. ...
Read moreImagine telling someone you are thirsty and being given the response, “Avail yourself of a sweetened, ...
Read moreBack in the 90s, I used to ask why we were doing an ad? The answer ...
Read moreI have a slide on the brand’s relationship to corporate philosophy, among my presentation material. It’s ...
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