Don’t say ‘avail’: the language and position of the communicator
Imagine telling someone you are thirsty and being given the response, “Avail yourself of a sweetened, ...
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Tag: brand
Beyond AIDA: Brand salience and resonance
Back in the 90s, I used to ask why we were doing an ad? The answer ...
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The brand and corporate philosophy
I have a slide on the brand’s relationship to corporate philosophy, among my presentation material. It’s ...
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