Tag: brand

Following the revelation of approximately 800 deaths in Omaheke due to malnutrition, I am touting CSI ...

I see a lot of announcements posing as brand communication nowadays. It’s all fairly neutral take-it-or-leave-it ...

Where does the brand have an impact? There’s a lot of management theory and internal managerial ...

I am a bit lazy about keeping links for citable articles but trust me on this. ...

Imagine telling someone you are thirsty and being given the response, “Avail yourself of a sweetened, ...

Back in the 90s, I used to ask why we were doing an ad? The answer ...

I have a slide on the brand’s relationship to corporate philosophy, among my presentation material. It’s ...