Communication budgeting, planning and contingencies
By The Brand Guy Budgeting and planning can be a trying time amidst the notional creativity of a communication agency ...
Tag: brand
Networking the right way: Building genuine connections
By Alvaro Mukoroli Networking is an integral part of growing any business. But it’s not just about attending events; it’s ...
At play in the attention economy
By The Brand Guy Economics 101 taught me about supply and demand. The core idea is that when demand for ...
Dispatches from the frontline
By The Brand Guy I am not a comfy extrovert, so I don’t take pleasure from talking on the phone. ...
The importance of focus
By The Brand Guy The last seven days have been marked by the topic of focus. I have met a ...
Calls to action
By The Brand Guy Branding seeks to create a conducive attitude for purchase. The idea is that if the psychosocial ...
Search, small data, AI and the shape of things to come
By The Brand Guy My personal truth is that SEO and search-engine results pages (SERPs) don’t influence me much. When ...
Corporate social investment, value creation and the story brand
Following the revelation of approximately 800 deaths in Omaheke due to malnutrition, I am touting CSI as a component of ...
Keller’s imagery and feelings: what you see is what you feel
I see a lot of announcements posing as brand communication nowadays. It’s all fairly neutral take-it-or-leave-it stuff. Sometimes I register ...
Beyond brand theory: Managing with touchpoints
Where does the brand have an impact? There’s a lot of management theory and internal managerial practice entailed in the ...
