Namibia’s blueberry industry continues to make strides on the international stage, with exports by Namibia Berries reaching N$52.2 million in 2024, according to the Namibia Foreign Direct Investment Report.
The report attributes the earnings boost to strong demand in the Eurozone, with key markets including Germany and the Netherlands.
“Local value addition, especially in fruits like blueberries, enhances the country’s export portfolio and supports diversification goals,” the report stated.
Namibia Berries, which launched operations in 2021, completed its first commercial harvest in August 2024.
Since then, the company has begun shipping premium blueberries to international markets such as Hong Kong, Munich and Dubai.
“These early shipments have established Namibia Berries as a significant player in agricultural exports,” the report noted, citing the company’s strategic entry into the high-value early-season market.
The report further highlights the role of partnerships in enabling this success.
“Partnerships with local players like EOS Capital have strengthened its financial base, enhancing growth potential and operational capacity,” it read.
As of 2024, Namibia Berries has created between 350 and 400 local jobs, with plans to expand to around 800 permanent positions and up to 7,000 seasonal roles during harvest periods.
“This job creation is essential for improving livelihoods in the Kavango East Region and boosting the local economy,” the report emphasised.
Situated on a 250-hectare farm along the Kavango River in Divundu, Kavango East, the company has ambitions to grow its footprint to over 500 hectares.
Backed by a total investment of N$1.5 billion spanning from 2021 to 2027, Namibia Berries is not only a production hub but also a centre for training and skills development.
“The project is designed not only to produce high-quality blueberries but also to build local capacity through training and employment opportunities,” the report noted.
Furthermore, the initiative is also aligned with the Harvard Growth Lab’s recommendations for promoting high-value fruit exports as a means of economic diversification.
Founded by Loxworth Capital, a South African private equity firm, Namibia Berries operates as a flagship project aimed at reshaping the nation’s agricultural export strategy.
The Namibia Investment Promotion and Development Board (NIPDB) has been instrumental in supporting the project’s development and ensuring its benefits extend beyond the immediate locality.
