The MTC Branding and Marketing Indaba has kicked off in Windhoek, drawing over 300 delegates and featuring more than 30 exhibitors.
The three-day event is Namibia’s first of its kind, aimed at offering valuable insights, impactful presentations, and panel discussions by renowned international and local experts in branding, marketing, communications, public relations, and advertising.
In addition, the Indaba offers delegates an opportunity to network, build strategic partnerships, and exchange ideas on how to build, enhance, and maintain strong brands and reputations.
MTC’s Chief Brand, Marketing, Communications and Sustainability Officer, Tim Ekandjo, highlighted the importance of the branding and marketing indaba.
“Arguably, branding is everything. As a country, corporates, and individuals, positioning ourselves in terms of how we are perceived and building a good reputation is indispensable—especially in a world where branding is everything,” he said.
Ekandjo stressed the need for a uniquely Namibian platform where creatives, strategists, and communicators can come together to exchange ideas, sharpen their skills, and elevate how Namibia tells its story to the world.
“It is thus of utmost importance that we create a Namibian platform where we convene and share notes amongst ourselves on how to be great branding, marketing, communications, and advertising experts. Because it is through this that we package and tell a compelling story to the world about ourselves,particularly in a world of fast trends and evolving technology,” he added.
The first day of the Indaba was dedicated to branding, featuring presentations from industry experts such as Thebe Ikalafeng, founder of Brand Africa; Musa Kalenga, technologist and brand communicator; Sithembile Ntombela, General Manager for Marketing at Brand South Africa; and Zontass Nameela, founder of the Marketing Symposium and the Association of Botswana, among others.
The second day will delve into key topics in marketing, communications, and public relations, while the final day will focus on advertising, exploring trends and how to effectively leverage advertising tools.
The event is structured to provide delegates with valuable insights across diverse and relevant industry topics, delivered by a lineup of 17 speakers over the course of the three-day Indaba.
