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Metro (Kleine Kuppe) retains its position as the most affordable hyper store in April 2026

by reporter
May 4, 2026
in Latest
8
A A
Bar chart of total basket cost (N$) by month (Jan–Apr 2026) for Metro Hyper and Woermann Brock, with store logos on bars.

Metro (Kleine Kuppe) retains its position as the more affordable hyper store in April 2026, with a total basket of N$ 870.81 against Woermann Brock’s N$ 884.81 a difference of N$ 14.00.

The gap has narrowed from N$ 20.00 in March, suggesting Woermann Brock has been closing ground on several items. Metro won 12 of the 19 items surveyed; Woermann Brock on 5, with 2 items priced identically at both stores.

April 2026 Standings

 StoreItem WinsApril 2026March 2026Change
1stMetro (Kleine Kuppe)12 / 19N$ 870.81N$ 856.81+N$ 14.00
2ndWoermann Brock (Otjomuise)5 / 19N$ 884.81N$ 876.81+N$ 8.00

Metro leads on staples and proteins.

Metro priced lower on the majority of core food items , white bread (N$ 12.99 vs N$ 14.99), cooking oil (N$ 68.99), sugar (N$ 54.99), chicken (N$ 76.99 vs N$ 86.99), rice (N$ 32.99), pasta (N$ 72.99), butter (N$ 26.99), and eggs (N$ 56.99 vs N$ 64.99). The egg price gap of N$ 8.00 on an 18-pack and the chicken gap of N$ 10.00 on 1.5kg are among the more meaningful item-level differences in the survey, particularly for households that shop for proteins weekly.

Woermann Brock wins where it counts on fresh produce and cold essentials.

Woermann Brock came in cheaper on maize meal (N$ 62.99 vs N$ 67.99 — a N$ 5.00 difference on a 5kg bag), milk (N$ 21.99 vs N$ 22.99), toilet paper (N$ 121.99 vs N$ 132.99 — an N$ 11.00 saving on a 9-roll pack), potatoes (N$ 22.99 vs N$ 25.99), and tomatoes (N$ 34.99 vs N$ 41.99). The tomato and toilet paper savings are the most impactful Woermann wins this month, and together they account for most of what keeps the overall basket gap as narrow as N$ 14.00.

The gap is narrowing. In March, the overall basket difference was N$ 20.00 in Metro’s favour. In April it has come down to N$ 14.00, a six-dollar shift driven primarily by Woermann Brock’s improved pricing on maize meal, tomatoes, and toilet paper.

Price parity on hygiene. Aquafresh Toothpaste (100ml) and Sunlight Bar Soap are priced identically at both stores — N$ 21.99 and N$ 14.99 respectively, indicating strong brand-level price control on fast-moving consumer goods in this category.

Conclusion & Consumer Takeaway

Metro (Kleine Kuppe) retains its position as the most affordable hyper store in April 2026, continuing its price leadership since the beginning of the year, although its price advantage over Woermann Brock has narrowed to N$ 14.00 from N$ 20.00 in March.

For a full basket covering staples, proteins, and household essentials, Metro remains the more cost-effective one-stop option, leading on the majority of items surveyed.

However, Woermann Brock presents targeted value on key items. It offers notable savings on toilet paper, tomatoes, and maize meal, making it a strong alternative for households that purchase these items frequently. As a result, while Metro is the better overall choice, selectively purchasing certain goods from Woermann Brock can lead to additional savings.

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Shoprite (Independence) takes the most affordable basket in April 2026

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Woermann Fresh (Klein Windhoek) claims the most affordable basket in April 2026 – Premium Stores

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