The MTC Branding and Marketing Indaba has emerged as a key industry gathering, with the telecommunications company investing N$4.6 million in the second edition of the event held in Windhoek this week.
The three-day indaba attracted more than 400 delegates from Namibia and across the continent, including South Africa, Kenya, Zambia, Botswana, Malawi and Zimbabwe, signalling growing regional interest in the platform.
Held under the theme “Marketing from the Heart”, the event focused on brand identity, storytelling, digital transformation and data-driven communication, as industry players examined the role of marketing in shaping perception and economic value.
The programme featured 21 speakers from across Africa, offering practical insights into evolving marketing strategies and the increasing importance of authenticity in brand positioning.
Information and Communication Technology Minister Emma Theofelus said the platform contributes to nation-building and the development of Brand Namibia, urging professionals to play an active role in shaping the country’s image.
The indaba comes as Namibia positions itself within Africa’s growing creative economy, with increased focus on professionalising the sector and strengthening collaboration across markets.
MTC Chief Brand, Marketing, Communications and Sustainability Officer Tim Ekandjo said the continent must take control of its narrative.
“If we are to build an admirable African brand, we must start by changing how we see ourselves as Africans,” he said.
MTC said it plans to expand the platform further, reinforcing its role in developing industry standards and supporting Namibia’s ambitions to compete more strongly on the continental stage.
The event concluded with a gala dinner where 19 Excellence Awards were introduced, each valued at N$20,000, with a total prize pool of N$380,000. The awards recognised achievements across branding, marketing, communications and advertising.
