Mobile Telecommunications Limited (MTC) has opened its first flagship retail store at The Grove Mall in Windhoek, marking a strategic move to enhance customer engagement and expand access to its full suite of products and services.
The new “mobile home” brings together MTC’s offerings under one roof, including key account services, business solutions and self-service platforms, as the company seeks to improve service delivery and modernise customer interaction.
MTC said the flagship store is designed to provide a more interactive and efficient service environment, allowing customers to access support, explore new technologies and manage services through integrated digital touchpoints.
Chief Commercial Officer Octivius Kahiya said the facility represents a shift in how the company engages with its customers.
“The new store is more than just a retail space. It is a hub for connection, innovation and engagement. Customers will benefit from faster service, expert assistance and a more immersive experience,” Kahiya said.
The launch forms part of MTC’s broader strategy to invest in infrastructure and decentralise its service footprint across the country.
Kahiya said the company plans to open additional mobile homes in Okongo in the Ohangwena Region and Kuisebmund in Walvis Bay during the second quarter of 2026.
MTC has been steadily expanding its retail presence, having opened five mobile homes in 2025 in locations including Omuthiya, Divundu and Windhoek, while Katima Mulilo and Rundu each received a second outlet.
With the planned expansions, the company expects to operate more than 41 stores nationwide.
The investment comes as mobile operators increasingly focus on customer experience and digital integration to retain market share and respond to evolving consumer demand.
MTC said the new flagship outlet reflects its ongoing commitment to innovation and improved service accessibility as competition in the telecommunications sector intensifies.
