The Namibia Tourism Board (NTB) has received a major international accolade after Lonely Planet recognised Namibia as one of its top global destinations in the Best in Travel 2026 list.
The award was presented during the World Travel Market (WTM) London 2025.
The NTB said the recognition confirms Namibia’s appeal as a premier travel destination for 2026.
Lonely Planet selected Namibia for its Signature Experiences, dramatic and diverse landscapes, commitment to conservation, and cultural heritage.
“This is a monumental moment for Namibia,” NTB CEO Sebulon Chicalu said during the award presentation, where he met Paul Yanover, CEO of Lonely Planet.
“Being recognized in Lonely Planet’s Best in Travel is a powerful endorsement of our country’s beauty and our collective effort to promote sustainable and authentic tourism. This award will undoubtedly inspire travellers across the world to experience the magic of Namibia.”
Lonely Planet, known for its trusted guidebooks and global travel insights, produces the annual Best in Travel list highlighting top destinations and trends for the coming year.
The NTB said it intends to use the accolade to attract more international travellers seeking new experiences, noting Namibia’s desertscapes, wildlife-rich national parks and cultural traditions.
The NTB is mandated to promote Namibia as a leading travel destination and regulate the tourism industry in line with international standards, focusing on sustainable tourism growth and the country’s natural and cultural assets.
