Sanlam Namibia has officially rebranded to SanlamAllianz, completing its transition under the joint venture between parent company Sanlam Group and global insurer Allianz.
Speaking at the official launch, SanlamAllianz Namibia CEO Tertius Stears said the rebrand marks the final step in a process that had already seen significant operational changes behind the scenes.
“Sanlam Namibia has rebranded to SanlamAllianz following the merger of its parent company Sanlam Group with global insurer Allianz through a pan-African joint venture.The move aims to strengthen the group’s presence across international markets,” he said.
Stears explained that reporting structures and internal systems had long been aligned with the new entity.
“I think it’s done. For today, it’s done.Operationally, we’ve already been part of the company. So the reporting lines have already been changed. So nothing more is going to change. The brand was almost the last step,” he said.
He reassured existing clients that the rebrand would not affect policy terms or benefits.
“All contracts that were contracted before will change over time, but nothing will change in terms of your current existing benefits and commitments towards you. I think that’s very important to say – nothing is changing in terms of the benefits,” he said.
Looking ahead, the company plans to expand its product offerings in response to client needs.
“There are systems that need to change, and we will only change if there’s required needs for our clients. So there’s a lot of things already in the pipeline… I think within the next year there will be definite new products,” Stears said.
On investment strategy, Stears emphasised support for local economic development.
“We need to invest in businesses that are doing well and have been doing well and have somewhat of a track record.The more we get support from our clients, the more we can invest back in the economy through local investment requirements,” he said.
Heinie Werth, CEO of SanlamAllianz, described the Namibian rebrand as part of a wider initiative to transform non-banking financial services on the continent.
“When we announced our joint venture between Sanlam and Allianz, our mission was set clearly – to improve non-banking financial services in all the economies. All 27 countries will operate across Africa. Today’s launch in Namibia is another step in helping us to realise this mission,” Werth said.
He added that the combined brand aims to build long-term public trust and improve value for clients. “We sell products for the future, and the brand will help us to ensure that we are there in the future together. We will use the combined scale to create better value for money for our clients,” he said.
As part of its regional approach, the company has committed to improving financial inclusion and developing products that meet the needs of a broader base.
“Economic development is not always just about the big ticket… it’s making financial services also available,” Werth said.
