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Home Companies Retail

Woermann Brock, Metro Hyper top affordability with largest groceries price drop

by editor
November 3, 2024
in Retail
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Woermann Brock recorded the largest year-on-year basket decrease among the eight retail shops included in The Brief’s October 2024 survey.

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For the period under review, Woermann Brock reported a 9.03% decline year-on-year. Key drivers of this decline included cooking oil, which dropped from N$85.99 in 2023 to N$76.99 in 2024; beef stew, down from N$104.99 to N$89.99; and washing powder, which decreased from N$72.99 to N$67.99.

In contrast, Choppies reported a year-on-year basket increase of 6.62%. Notable price changes contributing to this increase included cooking oil, rising from N$67.99 in 2023 to N$79.99 in 2024; Real Good Chicken, increasing from N$74.99 to N$84.99; and tomatoes per kilogram, which climbed from N$19.99 in October 2023 to N$32.95 in 2024.

Metro Supermarket was added to the retail survey category following the opening of its new store in October 2024.

In the month-on-month comparison of overall basket prices, Woermann Brock emerged as the most affordable among the eight supermarkets, with a basket costing N$950.97. Meanwhile, Metro’s basket was priced higher at N$1,011.80.

In the hypermarket category, Metro stood out as the cheapest, with a basket costing N$954.80, followed by Woermann Brock at N$981.80 and Checkers at N$988.76.

For October 2024, the commodity spotlight focused on 2 kg Sunlight washing powder. Choppies offered the lowest average price during the survey period. OK Foods followed with an average of N$69.40, with Spar close behind at N$70.75. Pick ‘n Pay averaged N$71.11, Woermann Brock at N$72.11, Shoprite at N$72.82, and Checkers recorded the highest average price at N$73.23.

These trends reveal that Woermann Brock maintained a competitive edge with consistently lower basket prices, while Metro’s recent inclusion highlights its position as a strong competitor in the hypermarket category.

This survey, conducted monthly by The Brief since June 2023, evaluates a basket of comparable household items that customers are likely to purchase each month. Its primary goal is to help shoppers identify which retailers offer the most affordable basket of goods for a given month. Additionally, the survey tracks basket price changes to analyze both overall trends and individual item variations on a monthly and year-on-year basis.

Our grocery basket comprises:

Loaf of bread

 2-litre Nola Sunflower Oil

 5kg Top Score maize meal

 2.5kg Marathon sugar (white sugar)

 1.5kg Real Good Chicken

 1kg Beef stew

 2kg Mama rice

 3kg Pasta Polana Macaroni

1-litre Nammilk full cream milk

9 Twinsaver toilet paper (350 sheets)

700ml Wellington tomato sauce

1kg Sunlight Washing powder

 750ml Sunlight dishwashing liquid

500g Rama Butter

18 Waldschmidt eggs (medium)

150g Protex bar soap

100ml Colgate toothpaste

1kg Onions

 kg Potatoes

1kg Tomatoes

Note: We do not take specials or loyalty card discounts into consideration. When we find certain goods on special, for example, “Get N$10.00 off when buying 18 (medium) eggs and pay N$55.00”, we will log the price as N$65.00 to exclude the special.

 September ‘24 alternatives

Spar – 2L oil (Spar brand)

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