Namibia Wildlife Resorts (NWR) has reported a surge in domestic tourism bookings for the 2024 festive season, reflecting a growing interest among locals in exploring the country.
According to NWR data, Namibian travelers led the bookings in both December 2024 and January 2025, accounting for 12.8% and 8% unit occupancy, respectively.
NWR’s Manager of Corporate Communications, Nelson Ashipala, attributed this surge to strategic initiatives like the Namleisure card and exclusive discounts aimed at making travel more accessible.
“This surge is associated with NWR’s ongoing efforts to encourage local tourism and make travel more accessible to Namibians through initiatives like the Namleisure card and special discounts,” he said.
The trend continued in January 2025, with Namibians maintaining the lead at 8% unit occupancy, followed by South Africans and Germans.
The data also reflects strong interest from South African tourists, particularly in fishing activities along Namibia’s picturesque coastal areas, a consistently sought-after activity.
To attract more Namibians and SADC residents, NWR will soon launch its Black Friday special, primarily aimed at encouraging Namibians to travel within the country at a reduced cost.
“Of course, we would expect South Africans to rush to the coast for their favorite festive activities, as they do every festive season. However, it’s also exciting to see Namibians using this season to enjoy the beauty of what our country has to offer,” Ashipala added.
He noted that efforts like the Namleisure card and the upcoming Black Friday special are designed to further reduce travel barriers, encouraging more locals to experience Namibia’s diverse landscapes and rich cultural heritage.
