The Ohlthaver & List (O&L) Group is set to expand its leisure portfolio from four to 10 establishments by 2029.
Key destinations such as Sossusvlei, Swakopmund, Etosha and others have already been identified for the expansion, with Windhoek and Brandberg also under consideration.
O&L Group Executive Chairman Sven Thieme told The Brief, the expansion will focus on providing authentic experiences at key destinations across Namibia.
“By 2029, we will expand the current portfolio of four to 10. The strategy is in the pipeline at the moment, and the first properties will be executed soon—less than a year. We are not just looking to provide a bed, shower and breakfast, but to offer destinations worth experiencing,” said Thieme.
The Chairman said O&L aims to offer unique experiences beyond traditional accommodation.
“On the leisure side, we have identified key destinations. We take our guests to places worth going, not just providing a bed, shower and breakfast. We aim to be authentic and offer a true experience when you come to us,” Thieme added.
The planned expansion will require a significant financial investment.
Thieme outlined the budget needed to bring the vision to life by 2029, noting that the group has already made substantial progress.
“The budget is around N$1 billion for the overall 2029 vision. In the last three years, we have already spent N$400 million. This expansion is a key part of our plans, and we are ready to materialise it,” he said.
This expansion is part of O&L’s broader Vision 2029 goals, which include positioning the company as a top global employer and ensuring business efficiency across its operations.
“The Vision 2029 for our leisure portfolio is part of the overall O&L vision. We want to achieve N$2.5 million in EBIT, rank in the top 10 globally as a great place to work, and ensure all our businesses are efficient and competitive worldwide. Our brand essence is key—when you arrive at any O&L property, you should immediately feel that unique O&L experience,” Thieme explained.
Thieme hinted at further developments while remaining cautious about revealing too many details.
“Watch this space. We’re keeping our cards close to the chest, but there’s much more to come in terms of our leisure expansion and broader corporate vision,” he said.
O&L Leisure is a subsidiary of the Ohlthaver & List (O&L) Group and its current portfolio includes Strand Hotel Swakopmund, Midgard, Mokuti Etosha, and Chobe Water Villas.
