In this new survey, Woermann Brock Fresh stands out with its affordable basket priced at N$1,200.78.
What sets them apart from other stores is their competitively priced items, such as p/kg chicken breast at N$119.99 compared to Woolworths’ N$132.99, and Beef Sirloin per kilogramme at N$149.99 compared to Woolworths’ N$285.95 per kilogramme.
Following closely is Food Lover’s Market, with a basket costing N$1,238.28. Their advantage lies in their vegetable combination (1kg Tomato, Lettuce, Cucumber, Onions, 1kg Baby Potatoes) priced at N$129.95, which is lower than Woolworths’ total of N$168.76.
In third place is SuperSpar in affordability, with an overall basket costing N$1,289.22.
Bringing up the rear is Woolworths, with a basket costing N$1,497.95. Their reliance on store brand items contributes to their higher pricing, although their emphasis on quality may justify this cost.
Stores are categorised according to their offerings and their locations.
Thus, four A-grade retailers in Windhoek will be compared in this survey. Namely; Woermann Brock Fresh (Olympia), Food Lover’s Market (Grove Mall), Woolworths (Maerua Mall), and SuperSpar (Maerua Mall). These shops are divided into groups according to their locations and product offering.
The survey’s objective is to provide customers with insightful information about the costs associated with a uniform basket that includes 22 grocery items from each of these four supermarkets. To make comparisons easier, the basket has been adjusted by adding and removing items.
Our grocery basket comprises:
Loaf of bread
2-litre Sunflower Oil
2.5kg Sugar (white sugar)
P/kg Chicken Filets
P/kg Beef sirloin
2kg Tastic rice (Basmati)
500g Macaroni
1-litre full cream milk
9 Baby Soft toilet paper (350 sheets)
340 Salad Dressing
1kg Sunlight Washing powder (Auto)
750ml Sunlight dishwashing liquid
500g Buttro Butter
1 litre Foam Bath
100ml Colgate toothpaste
1kg Onions
1 kg Potatoes
1kg Tomatoes
1kg Apples
Lettuce
Cucumber
200g Cheese
Note: We do not take specials or loyalty card discounts into consideration. When we find certain goods on special, for example, “Get N$10.00 off when buying 18 (medium) eggs and pay N$55.00”, we will log the price as N$65.00 to exclude the special.
