Beyond the feed: What social media gets right, and what it can’t do alone
By Angela Ndatipo A few years ago, social media was considered the new frontier in marketing and communication. Social media ...
Tag: social media
Asymmetry to break the cycle of monotony in social media
#image_title By The Brand Guy Up until the advent of social media, one advert could be used repetitively. However, sameness ...
Bashu and beyond: How African apps are paving the way for digital sovereignty
By Nafimane Halweendo In today’s digital world, social media platforms are more than just spaces for communication. They’ve become modern ...
Content saturation
The Brand Guy I have a problem with imposter syndrome. I understand that you are skilled and interested in brands ...
Content marketing and what to aim for
By The Brand Guy I scroll through social media with increasing boredom and frustration. What I see is a series ...
O&L BrandX partners with Sprout Social,
O&L BrandX has announced a strategic partnership with Sprout Social, making it the first Namibian agency to collaborate with the ...
Generation Z in Namibia: No clear answers
By The Brand Guy I first came across the idea of generations with a lucky find of Douglas Coupland’s ‘Generation ...
Search, small data, AI and the shape of things to come
By The Brand Guy My personal truth is that SEO and search-engine results pages (SERPs) don’t influence me much. When ...
Beyond approval: How to shift from external validation to internal self-worth
In a world dominated by social media, constant feedback, and a culture that often measures success by external standards, it’s ...
Cutting through the noise
Prior to the advent of digital, advertising was a big-ticket item on the business budget. The advent of search advertising, ...
