A quick guide to internal branding
By Pierre Mare I am old school when it comes to the internal brand. My take has been that association ...
Tag: Pierre Mare
Brand management in flux
By Pierre Mare The field of branding is in flux, constantly changing. What this means is that what you do ...
The overlooked purpose of a national brand
By The Brand Guy I recently sat on a panel discussion on the national brand. Hats off to MTC for ...
Branching out: Decentralizing the brand
By The Brand Guy I recently had the opportunity to give a guest lecture on brand management. The Q&A session ...
The brand ladder
By The Brand Guy I had an interesting conversation this week. The core of what I took from the exchange ...
Content saturation
The Brand Guy I have a problem with imposter syndrome. I understand that you are skilled and interested in brands ...
AI and the evolving role of the brand manager
By The Brand Guy In the age of AI, an interesting article showed up, relating to the value of fixed ...
Communication budgeting, planning and contingencies
By The Brand Guy Budgeting and planning can be a trying time amidst the notional creativity of a communication agency ...
Whatever happened to creative communication?
By The Brand Guy The world was a different place at the beginning of the 90s when I started out ...
Thought leadership – a quick guide
By The Brand Guy Following the hype of personal brands, thought leadership effectively combines personal knowledge and impact (the personal ...
