Namibia targets Asia, the UAE, and North America in new tourism push
Minister of Environment, Forestry and Tourism, Indileni Daniel, says Namibia will begin aggressively marketing itself as a preferred tourist destination ...
Tag: marketing
The brand ladder
By The Brand Guy I had an interesting conversation this week. The core of what I took from the exchange ...
Why keeping it local matters for Namibian marketing success
By Shariva Zender Namibia’s marketing landscape is undergoing rapid transformation, driven by technological advances, shifting consumer behaviours and the increasing ...
Rethinking non-profit marketing in 2025
By Djeimo Mwanyekele January is the ideal time for organisations to reassess their marketing strategies, and for those working in ...
How AI is redefining marketing’s purpose
By Gernot de Klerk The hum of Artificial Intelligence (AI) servers is increasingly perceptible alongside the familiar drumbeat and rhythms ...
Fifty columns and counting
By The Brand Guy This is a personal riff and a reflection on what I have learned and where the ...
The folly of a brand monopoly
About 10 years ago, I started watching a major local consumer brand. What got me watching was the regularity with ...
Marketing and branding walk hand-in-hand
Somewhere in the sillier parts of LinkedIn, there are troublesome memes that say that branding and marketing are separable. Here’s ...
