Identity vs image and the brand gap: the great confusion defused
By The Brand Guy Identity and image are two of the most misused terms in the ...
Read moreDetails
Tag: corporate identity
Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of ...
Read moreDetails
The Brief is Namibia's leading daily business, finance and economic news publication.