Understanding the dynamics of brand value
In contemporary consumer culture, brands are omnipresent. We cannot escape their profound influence and call to ...
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Tag: brand value
Corporate social investment, value creation and the story brand
The shift to purpose-driven corporate philosophy asks the organization to add an additional layer to value ...
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Double vision: Managing the present and future brand
How much is your brand worth to your organization, and how do you manage it? What ...
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