Columnists
Don’t say ‘avail’: the language and position of the communicator
Imagine telling someone you are thirsty and being given the response, “Avail yourself of a sweetened,...
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Exploring the parallel: Customer Experience and Ubuntu Philosophy
My professional ethos centers on the belief that experiences propel human action, which in turn, shapes...
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Third-party cookie deprecation… why it matters and where next?
If you haven’t been mixed up in SEO or don’t follow the trade press, Chrome (read...
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Interest rates hold steady for now
The recent decision by the BON's Monetary Policy Committee to keep the repo rate at 7.75%...
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Driving positive customer experiences and business performance
In the realm of modern business, where customer-centricity reigns supreme, organizations are constantly seeking innovative ways...
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Corporate social investment, value creation and the story brand
The shift to purpose-driven corporate philosophy asks the organization to add an additional layer to value...
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The net promoter score: The brand manager’s go-to diagnostic
The net promoter score survey, introduced by Fred Reichheld in 2003, is the simplest survey around....
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Values: Tearing down the posters on office walls
Values are a relatively new addition to the pantheon of corporate philosophy, supplementing the traditional vision...
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