Columnists
Corporate social investment, value creation and the story brand
The shift to purpose-driven corporate philosophy asks the organization to add an additional layer to value...
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The net promoter score: The brand manager’s go-to diagnostic
The net promoter score survey, introduced by Fred Reichheld in 2003, is the simplest survey around....
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Values: Tearing down the posters on office walls
Values are a relatively new addition to the pantheon of corporate philosophy, supplementing the traditional vision...
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