
By Deonette Kazondovi
Across boardrooms and workplaces, a familiar tension persists: should organisations prioritise people or production?
In an era of constant change and economic pressure, many focus relentlessly on results. Yet successful organisations recognise a fundamental truth: production does not exist without people. Performance is not separate from humanity; it is created by it. Investing in people is not merely idealistic but a practical route to achieving sustained results.
People Are Not a Soft Issue; They Are a Strategic One
Behind every metric is a person bringing their skills, energy, and judgement to work. Reducing employees to outputs alone may deliver short-term gains, but the long-term costs, burnout, disengagement, high turnover, are significant.
When people feel valued and supported, performance improves. Employees who are respected bring effort, creativity, and accountability, qualities that drive impact beyond what is measurable.
Productivity is essential, but constant pressure to "do more with less" erodes the foundations of performance. Leaders who foster balance and creativity help their teams exceed demands, even in challenging conditions.
Over time, excessive strain leads to errors, absenteeism, and diminished focus, ultimately lowering performance.
True leadership recognises that wellbeing and results are interdependent, not competing priorities.
High-performing organisations are intentional about balance, enabling people rather than exhausting them. Leaders can adopt simple habits, like meaningful check-ins, to support wellbeing and performance.
This balance is achieved through everyday leadership actions:
• Checking in meaningfully on workload and wellbeing, recognising effort and outcomes, encouraging rest, and investing in development.
• Recognizing effort as well as outcomes, reinforcing a culture of appreciation and accountability
• Encouraging rest and balance, understanding that a rested mind works smarter and more creatively
• Investing in development, ensuring people see a future for themselves within the organisation
These actions do not weaken performance; they strengthen it.
In Africa, work is deeply connected to community, dignity, and purpose. Employees bring professional skills as well as family and cultural commitments. Leading with empathy builds loyalty and trust that money alone cannot buy.
People-centred leadership is essential for long-term success.
The question is not whether people or production matter more but what kind of organization we want to build.
Organisations that value their people build resilience, innovation, and trust, the foundations of enduring success.
When people feel respected and supported, they care, and when people care, performance follows.
That is how organisations don’t just survive; they thrive.
* Deonette Kazondovi, New Business Administrator








