Ohlthaver & List (O&L) has invested N$60 million in the revamp of its flagship Model Auas Valley store, introducing Namibia’s first self-checkout stations and a robotic shopping assistant.
O&L Executive Chairman Sven Thieme said the Auas Valley branch is being used as a testing ground for new technologies that will later be rolled out across the Model network.
“The robotic assistant is programmed to help customers locate products and provide information, a first for Namibian retail. Here we’re testing all new technologies out. We’ve got our own systems now, payment systems and all sorts. Also the checkout, self-checkout system, which is really working very well,” he said.
Thieme confirmed that further upgrades are planned across the country.
“This one alone was N$60 million, the investment into the shop to bring it to that level now. Swakopmund and Oshakati will be the next stores to receive similar upgrades, with a step-by-step rollout planned over the next two years to cover all 18 Model locations,” he said.
He emphasised that the technological additions will not replace jobs.
“Our answer is clear: we are not choosing robots over humans, we are choosing progress with balance. Every self-checkout and the robotic assistant is matched by new opportunities in technology management, customer experience, supplier development and specialised services,” Thieme said.
Model Managing Director Graeme Mouton said the launch was the result of 15 months of planning and investment, following the termination of the Pick n Pay franchise in June 2024.
“The four pillars of Model include uncompromising value, handpicked expanded ranges, exceptional customer service and premium quality assurance. These standards will guide the rollout across all 18 stores over the next two years,” he said.
Mouton added that the revamped Auas Valley outlet includes specialised corners for health and wellness, braai products, cheese, and a dedicated wine cellar showcasing Namibian and Southern African wines.
