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Why investing in everyday businesses and money knowledge is the key to national transformation

by reporter
July 24, 2025
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By Maria Namhindo

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Namibia is a country endowed with abundant natural resources, untapped human capital, and a growing entrepreneurial spirit.

Yet, despite these strengths, we remain confronted by rising youth unemployment, an expanding informal sector, and widening income inequality.

While macroeconomic indicators provide high-level insights, it is the pulse of our micro and small businesses, and the communities they serve, that will determine our true economic future.

Could MSMEs Be the Sleeping Giant That Transforms Namibia’s Economy?

In the heart of Namibia’s economic landscape lies a powerful but underutilized force. Micro, Small, and Medium Enterprises (MSMEs).

Often overshadowed by large corporations and extractive industries, these businesses represent more than just informal activity, however, they are engines of innovation, employment, and inclusive growth.

Yet, despite their potential, MSMEs in Namibia continue to face systemic challenges ranging from limited access to finance, skills shortages, and regulatory bottlenecks.

Empowering this sector is not just an economic necessity but it is a national opportunity.

Strategic investment, practical financial education, and ecosystem support could awaken this sleeping giant, driving diversification, reducing unemployment, and anchoring sustainable development. If Namibia is serious about transforming its economy from the ground up, then MSMEs must be at the center of that vision.

Is Financial Illiteracy Namibia’s Silent Economic Threat?

Despite its vast natural resources and youthful population, Namibia continues to face slow economic transformation and widening inequality. One often overlooked culprit quietly undermining economic progress is financial illiteracy.

Many Namibians, particularly those in underserved communities, lack the tools and understanding to make informed financial decisions. This knowledge gap perpetuates cycles of debt, low savings, and poor investment habits, effectively limiting the economic agency of individuals and weakening national resilience.

Financial literacy is more than just understanding how to budget or save, it is about building confidence in navigating the modern economy.

From accessing insurance and pensions to making strategic decisions about credit and investing, financial education lays the groundwork for sustainable growth at the household, enterprise, and national levels. Yet, public and private sector interventions have not been comprehensive and widespread enough to create meaningful change.

Encouragingly, some local institutions are rising to meet this challenge. Financial service providers like Sparklife Insurance Brokers in partnership in industry leaders such as Old Mutual, PPS and Momentum are quietly bridging the gap by integrating education into their service offerings.

Through one-on-one advisory sessions, community outreach, and tailored products, they are equipping clients, especially MSMEs and low-income earners with essential financial insights. Their work reflects a growing realization that empowered citizens make empowered economies.

To truly unlock Namibia’s potential, financial literacy must be treated not as a luxury, but as an economic imperative. Embedding it across schools, corporate training programs, and government outreach could build a more inclusive financial culture, where informed choices are the norm, not the exception.

Is Namibia’s Public Procurement the Key to Unlocking Real Growth?

Can Stakeholder Collaboration Turn It Into a Job-Creating Powerhouse?

Namibia’s public procurement budget holds huge potential to boost local businesses but right now, it is mostly untapped. Simplifying tender processes, enforcing local content rules, paying suppliers on time, and empowering SMEs to meet requirements could flip procurement from a bureaucratic headache into a major driver of inclusive growth.

Thus, when local businesses win government contracts, they gain credibility, build capacity, and create lasting sustainability. It is time to move beyond ticking boxes and start using procurement strategically to prioritize Namibian companies, especially those led by women and both male and female youth.

But no one can do this alone. Government must lead with clear policies, while financial institutions, corporates, NGOs, and development partners align their efforts for real impact. Together, we can spark the systemic change needed to create jobs at scale.

Conclusion: A Call for Coordinated Action

Namibia’s economic transformation will not be realized through speechmaking alone, it requires coordinated, practical action. Prioritizing MSME investment and embedding financial literacy  into the national consciousness are not just policy goals, they are strategic imperatives. By empowering small businesses and educating individuals on financial matters, Namibia can build a future where economic growth is both inclusive and sustainable.

This transformation calls for collaboration between government, the private sector, development partners, and civil society. With the right vision and deliberate effort, the so-called “sleeping giants” of our economy (MSMEs and financially aware citizens) can rise to lead Namibia into a new era of prosperity.

*Maria Namhindo is an economist and investment specialist with a deep passion for inclusive finance, MSME development, and economic empowerment. With dual Master’s degrees in Economics and Management, and hands-on experience in Advisory, Finance, Investment and Insurance. Maria brings both technical insight and grassroots understanding of Namibia’s economic challenges and opportunities. She can be reached at marianamhindo@gmail.com or LinkedIn: linkedin.com/in/maria-namhindo-372516a4 . The views expressed are her own.

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