Human touchpoints and consistency
By The Brand Guy Who remembers Larry Page and Sergei Brin? A couple of decades ago ...
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Tag: product
The importance of Keller’s performance and judgements
By The Brand Guy This is a technical column. Stick with it, reread it, use it ...
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Kitchen knives, product functionality and psychosocial brand aspects
If you have been following these pieces, you will probably have picked up that I use ...
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