Tag: Pierre Mare

I see a lot of announcements posing as brand communication nowadays. It’s all fairly neutral take-it-or-leave-it ...

If you have been following these pieces, you will probably have picked up that I use ...

I have lately found myself putting aside requests for proposals and tenders. The reasons are generally ...

 I lost something like 30kg due to lifestyle changes over the last few years. As a ...

I have noted before that brands operate in categories called consideration sets. The categories are diverse, ...

I worked on media for a large multinational beverage company in the mid-Nineties and was exposed ...

I have often observed that the working day is dominated by jobs that have limited or ...

As I take stock of it, the development of AI has been an ongoing progression. The ...

I have worked in communication and marketing for over thirty years now. One of the major ...

I have been on an odyssey to open a bank account. It has entailed about four ...