The ubuntu of brands
By The Brand Guy ‘I am who I am because of who we all are’. Nowhere ...
Read moreDetails
Tag: consumers
Customer avatars, position and personality
By The Brand Guy Marketing has a way of being greedy, trying to sell indiscriminately to ...
Read moreDetails
Human touchpoints and consistency
By The Brand Guy Who remembers Larry Page and Sergei Brin? A couple of decades ago ...
Read moreDetails
The impact of interest rate and fuel price fluctuation on consumers
By Tio Nakasole Recently on the 4rth of December 2024, the central bank announces the reduced ...
Read moreDetails
How AI is redefining marketing’s purpose
By Gernot de Klerk The hum of Artificial Intelligence (AI) servers is increasingly perceptible alongside the ...
Read moreDetails
Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of ...
Read moreDetails
Calls to action
By The Brand Guy Branding seeks to create a conducive attitude for purchase. The idea is ...
Read moreDetails
The importance of Keller’s performance and judgements
By The Brand Guy This is a technical column. Stick with it, reread it, use it ...
Read moreDetails
BoN in surprise 25 basis point repo rate cut
The Bank of Namibia (BoN) unexpectedly cut its benchmark interest rate by 25 basis point from ...
Read moreDetails
Educational media is great marketing for Namibian organisations
In an economic climate where Namibian households are under increasing pressure from the rising cost of ...
Read moreDetails
The Brief is Namibia's leading daily business, finance and economic news publication.