Customer avatars, position and personality
By The Brand Guy Marketing has a way of being greedy, trying to sell indiscriminately to ...
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Tag: consumers
Human touchpoints and consistency
By The Brand Guy Who remembers Larry Page and Sergei Brin? A couple of decades ago ...
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The impact of interest rate and fuel price fluctuation on consumers
By Tio Nakasole Recently on the 4rth of December 2024, the central bank announces the reduced ...
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How AI is redefining marketing’s purpose
By Gernot de Klerk The hum of Artificial Intelligence (AI) servers is increasingly perceptible alongside the ...
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Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of ...
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Calls to action
By The Brand Guy Branding seeks to create a conducive attitude for purchase. The idea is ...
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The importance of Keller’s performance and judgements
By The Brand Guy This is a technical column. Stick with it, reread it, use it ...
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BoN in surprise 25 basis point repo rate cut
The Bank of Namibia (BoN) unexpectedly cut its benchmark interest rate by 25 basis point from ...
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Educational media is great marketing for Namibian organisations
In an economic climate where Namibian households are under increasing pressure from the rising cost of ...
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ECB suspends electricity price hikes
The Electricity Control Board (ECB) has approved a tariff deviation aimed at mitigating the impact of ...
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