Strengthening trust through consistent branding: The impact of corporate identity at every touchpoint
By Denille Roostee Strengthening Trust Through Consistent Branding: Why Every Touchpoint Matters Trust is one of ...
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Tag: consumers
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By The Brand Guy Branding seeks to create a conducive attitude for purchase. The idea is ...
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The importance of Keller’s performance and judgements
By The Brand Guy This is a technical column. Stick with it, reread it, use it ...
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BoN in surprise 25 basis point repo rate cut
The Bank of Namibia (BoN) unexpectedly cut its benchmark interest rate by 25 basis point from ...
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Educational media is great marketing for Namibian organisations
In an economic climate where Namibian households are under increasing pressure from the rising cost of ...
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ECB suspends electricity price hikes
The Electricity Control Board (ECB) has approved a tariff deviation aimed at mitigating the impact of ...
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Navigating repossessions: What consumers need to know
A financial downturn has many negative effects, with perhaps the most distressing for consumers being the ...
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Repo Rate Pause: Great news for consumers and property heading into festive season
The Bank of Namibia concluded its final Monetary Policy Committee (MPC) meeting of the year on ...
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What’s the difference? Standing out in the selection set
For want of an academic reference, I am going to use an idea that has somehow ...
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