Content marketing and what to aim for
By The Brand Guy I scroll through social media with increasing boredom and frustration. What I ...
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Tag: brand
AI and the evolving role of the brand manager
By The Brand Guy In the age of AI, an interesting article showed up, relating to ...
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Human touchpoints and consistency
By The Brand Guy Who remembers Larry Page and Sergei Brin? A couple of decades ago ...
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Communication budgeting, planning and contingencies
By The Brand Guy Budgeting and planning can be a trying time amidst the notional creativity ...
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Networking the right way: Building genuine connections
By Alvaro Mukoroli Networking is an integral part of growing any business. But it’s not just ...
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At play in the attention economy
By The Brand Guy Economics 101 taught me about supply and demand. The core idea is ...
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Dispatches from the frontline
By The Brand Guy I am not a comfy extrovert, so I don’t take pleasure from ...
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The importance of focus
By The Brand Guy The last seven days have been marked by the topic of focus. ...
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Calls to action
By The Brand Guy Branding seeks to create a conducive attitude for purchase. The idea is ...
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Search, small data, AI and the shape of things to come
By The Brand Guy My personal truth is that SEO and search-engine results pages (SERPs) don’t ...
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