Brand management in flux
By Pierre Mare The field of branding is in flux, constantly changing. What this means is ...
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Tag: brand
The overlooked purpose of a national brand
By The Brand Guy I recently sat on a panel discussion on the national brand. Hats ...
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Branching out: Decentralizing the brand
By The Brand Guy I recently had the opportunity to give a guest lecture on brand ...
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Identity vs image and the brand gap: the great confusion defused
By The Brand Guy Identity and image are two of the most misused terms in the ...
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The brand ladder
By The Brand Guy I had an interesting conversation this week. The core of what I ...
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Content saturation
The Brand Guy I have a problem with imposter syndrome. I understand that you are skilled ...
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The brand and product performance
By The Brand Guy I am not keen on spending money when I don’t have a ...
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Content marketing and what to aim for
By The Brand Guy I scroll through social media with increasing boredom and frustration. What I ...
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AI and the evolving role of the brand manager
By The Brand Guy In the age of AI, an interesting article showed up, relating to ...
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Human touchpoints and consistency
By The Brand Guy Who remembers Larry Page and Sergei Brin? A couple of decades ago ...
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