Columnists
Content marketing and what to aim for
By The Brand Guy I scroll through social media with increasing boredom and frustration. What I...
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From Valentine to victory
By Junias Erasmus Valentine’s Day is often associated with grand romantic gestures, but its essence transcends...
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AI and the evolving role of the brand manager
By The Brand Guy In the age of AI, an interesting article showed up, relating to...
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The Haval H6 GT: A budget-friendly alternative to luxury coupe SUVs
By Max Lodewyk When considering luxury mid-sized coupe SUVs, models like the BMW X4 and Mercedes-Benz...
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The power of mistakes as a pathway to organizational growth
By Junias Erasmus Perfection is an illusion. In a world that glorifies flawlessness, many fear making...
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Customer avatars, position and personality
By The Brand Guy Marketing has a way of being greedy, trying to sell indiscriminately to...
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Resilience in the face of adversity: Encouraging job seekers to keep pushing forward
By Junias Erasmus The latest unemployment statistics in Namibia paint a grim picture. With a staggering...
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Human touchpoints and consistency
By The Brand Guy Who remembers Larry Page and Sergei Brin? A couple of decades ago...
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Popular affordable hatchbacks in Namibia: A look at entry-level value
By Max Lodewyk Namibians in search of affordable, practical, and reliable cars often find themselves turning...
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Communication budgeting, planning and contingencies
By The Brand Guy Budgeting and planning can be a trying time amidst the notional creativity...
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