Tim Ekandjo, Brand, Marketing, Communications and Sustainability Officer at Mobile Telecommunications Company (MTC) Namibia, has been appointed to the newly launched Opportunity Africa Creative Council, a pan-African body aimed at reshaping the continent’s global narrative.
The initiative, aligned with the African Union’s Agenda 2063, brings together leading figures in communications, media and marketing to advance a more unified and opportunity-driven story of Africa.
Ekandjo said he was honoured to join what he described as a bold movement to reframe Africa’s image.
“I look forward to working alongside Africa’s best minds in brand and marketing to proudly tell the African story,” he said.
The Creative Council forms part of the broader Opportunity Africa platform, a continental movement designed to influence how Africa is perceived globally and internally by amplifying stories of progress, innovation and institutional growth.
The initiative is positioned as a strategic response to a shifting global landscape, where competition for capital, influence and attention is intensifying. Organisers argue that perception has become as critical as economic fundamentals, making narrative control a key lever for development.
The Council will guide the creative direction of the initiative, leveraging members’ networks to ensure messaging remains credible, culturally relevant and aligned with continental priorities.
Faith Adhiambo, Communications Officer for Agenda 2063 at the African Union, said the collaboration reflects the type of coordinated effort required to advance the continent’s long-term vision.
“This is exactly the kind of collaboration Africa needs to shape a narrative that reflects our aspirations under Agenda 2063 and builds The Africa We Want. It will strengthen how we communicate the Union’s priorities and amplify Africa’s voice,” she said.
Moky Makura, Executive Director of Africa No Filter and co-chair of the Council, described the formation of the body as unprecedented in its scope and level of expertise.
“It is rare to see this level of collaboration coming together to build the narrative infrastructure Africa needs to reframe the continent,” she said.
The Creative Council includes senior leaders from organisations such as TRACE, Africa Practice, the African Union, Brand South Africa, IC Publications, Alpha Media Holdings and X3M Ideas, among others.
Opportunity Africa is convened by Africa No Filter and Brand Africa, in partnership with the African Union and other stakeholders. The platform seeks to position Africa as a continent of opportunity, progress and creativity by aligning brands, institutions and storytellers behind a shared narrative.
Africa No Filter, which serves as the Council’s secretariat, is an advocacy organisation focused on challenging stereotypical portrayals of Africa and supporting more balanced and nuanced storytelling across global media and communications platforms.
