Namibia Breweries Limited (NBL) has secured the official distribution rights for Red Bull in Namibia, marking a new partnership between the local brewer and the global energy drink giant.
Under the agreement, NBL will handle the full distribution of Red Bull products across Namibia from the fourth quarter of 2025.
The range will include the classic 250ml and 355ml cans, sugar-free options, and multipacks designed to suit local consumer preferences.
Announcing the partnership, NBL said it combines Red Bull’s global brand strength with its own established local market expertise and distribution reach. The collaboration aims to boost product availability, support retailers, and enhance consumer choice nationwide.
“Partnering with Red Bull allows us to bring an iconic global brand closer to Namibian consumers. With our distribution expertise and local insights, we aim to deliver products efficiently, expand choice, and create value for retailers and communities across the country,” said Waldemar von Lieres, Managing Director of NBL.
NBL added that the partnership reflects a shared commitment to sustainability, innovation, and operational excellence, with operations aligned to Red Bull’s global standards while tailored to local market conditions.
The announcement follows the conclusion of NBL’s 15-year FruitTree distribution agreement with PepsiCo.
NBL currently manages a portfolio of 58 beverage brands, 11 of which are produced locally and exported to 12 international destinations. Windhoek Lager remains its top export brand by volume.
