Premium Namibian rump steak will be introduced as a monthly special across all 42 Block House restaurants, one of Germany’s leading steakhouse chains, from 20 September 2025.
The agreement was concluded with Eugen Block Holding GmbH, a prominent player in Germany’s hospitality sector, in partnership with South Trade GmbH and Namibian beef producers. The Namibia Investment Promotion and Development Board (NIPDB) played a central role in facilitating the deal.
“After two and a half years of groundwork, premium Namibian beef is expanding its availability in Germany. Starting 20 September 2025, Namibian rump steak will be featured as a monthly special at all Block House steak restaurants, a prominent chain with 42 locations throughout Germany,” said NIPDB Senior Manager for Marketing, Branding and Communications, Catherine Shipushu.
South Trade GmbH Managing Director, Valentin Külbs, said the product’s appeal extended beyond its quality. “Namibian beef stands out not only for its quality, but for the values behind it, being free-range, grass-fed, high animal welfare factors and sustainably produced. We are proud to have helped bring this exceptional product to one of Europe’s most respected restaurant groups,” he said.
Block House Chief Executive Officer, Markus Gutendorff, said the addition would enhance the restaurant’s offering. “We are always looking to offer our guests something special. Namibian beef brings both quality and a compelling story of origin. It’s a perfect fit for our brand and our customers,” he said.
Namibia remains the only African country approved to export beef to both the United States and Europe.
